Quick plug here for my friend's first comic! Ken Marcus is a long-time friend and the first issue of his Super Human Resources just hit comic stores!
Ken's a copywriter by day and enjoys a good comic or two by night, preferably written by Grant Morrison. He's been plugging his book everywhere online, doing interviews left and right, and has even written a short "Do's and Don'ts" on the perils of promoting an indy book. He even promotes the book on sites devoted to Human Resources. Talk about niche advertising.
The name of the comic basically tells you what you need to know and it's all lovingly-drawn by Justin Bleep! Available now in finer comic shops everywhere!